Roots’ Business Model Enables Investors and Residents To Build Wealth Together

ATLANTA, GA, April 05, 2023 /24-7PressRelease/ — Roots Investment Community has attracted $10.5 million in investment capital since July 1, 2021, from accredited and non-accredited investors. Roots is a privately held REIT (Real Estate Investment Trust) based in Atlanta focused on residential income producing real estate investment that creates a significant positive impact on the Residents who rent with them.

“We created a model where Residents who rent with Roots are able to build wealth side by side with all the other investors in the fund. Our Residents literally Own While They RentTM starting from the day they move in,” said Daniel Dorfman, Co-Founder of Roots. “Passing the $10m milestone is just the beginning as we begin to open the Roots Investment Community up to investment from literally anyone, whether they are accredited or non-accredited investors. Roots gives Atlantans and investors across the country the opportunity to invest in income producing real estate for as little as $100 and to build their position in the fund portfolio at a pace that suits their investment interests.”

Roots Residents who Live In It Like You Own ItⓇ get to invest their rental deposit in the fund and earn rental rebates adding between $600 and $1,200 per year to their wealth building accounts. They also fully participate in the growth of the entire fund over time. Roots Residents average savings of over $2,100 in their first year and can increase that to between $7,500 and $10,000 over five years.

In addition to $10.5 million in investment, Roots also reached $200,000 in residents savings and wealth accumulation.

To learn more about Roots, please visit our website

About Roots
Roots is a privately held Real Estate Investment that is registered with the SEC as a REG-A fund, allowing it to accept investment from both accredited and non-accredited investors. It’s trademarked “Live in it Like You Own It”Ⓡ program is the first of its kind. Roots is “commercially motivated and community inspired” and is designed to be a sustainable, non-concessionary “impact investment” portfolio that allows its residents to build wealth with little risk by allowing them to “Own While You Rent”™. To learn more about Roots please visit

Daniel Dorfman
[email protected]

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