Experienced software developers and AI experts, Objective moves into Europe with the incorporation of a new company based on the continent.

CHELMSFORD, ENGLAND, December 03, 2017 /24-7PressRelease/ — The new subsidiary, Objective IT Europe, was established in October of this year in the business-friendly Bulgarian capital of Sofia giving Objective a European base. This strategic move will help the company overcome any issues the uncertainty surrounding Brexit may bring.

Director, Lara Fox, spotted the opportunity for expansion when one of her employees decided to return to her homeland.

Maggie, who is an expert in web analytics and AI, is a highly valued member of staff who boasts a varied skillset. Working seamless with the UK team, Maggie is already helping a leading global business produce monthly Senior Management Reports across Europe. Exciting outputs have included a highly successful Product Recommendation Engine that uses the latest predictive and personalisation technologies to cross and up sell products. As well as customer journey and customer segmentation algorithms that have increased sales by over a million euro.

One of the core services offered by the European venture will be web analytics. This is the process of analysing the behaviour of visitors to a website, and managing this data to ascertain where marketing and UX improvements can be made. This service offers a range of benefits to growing businesses; when properly executed, web analytics can attract more visitors, retain existing customers, and identify upselling opportunities to increase the company’s revenue.

Ms Fox is excited to announce the launch of the European office and feels that the move exposes her company to limitless new opportunities at an international level. She says:

“With some key customer based in and around Europe, creating a European base was an important strategic move for us. It clearly positions us as a European-friendly company. Bulgaria is business friendly and has a highly skilled, English speaking workforce. We are now able to face post-Brexit Britain with confidence, removing uncertainty through a sound European Base and able to exploit future opportunities with both our British and European client base with confidence.”

Objective IT is a small, flexible software development and data analytics company, creating bespoke software solutions for a range of companies, from large corporate organisations to owner-managed businesses.

The web development and analytics team are set for further expansion in January 2018 with the addition of Natural Language Processing expertise. Based in Chelmsford, UK and Sofia, Bulgaria Objective offers world class software development and data analytic services.

Objective IT is a leading software development company based in Chelmsford, Essex and serving clients throughout the UK. Specialising in building forward-thinking bespoke software, cross-platform mobile and tablet apps, Objective has remained a respected Microsoft Partner since 1992. The company also offers data analytics services. For further information on how Objective’s data scientists can benefit your business please contact the team today.

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