Distributors fuels growth with eCommerce punchout capabilities and customer integration.
MINNEAPOLIS, MN, October 11, 2022 /24-7PressRelease/ — Channel Software, an industry-leading provider of purpose-built B2B eCommerce software, has published a new case study detailing how Gulf Coast Marine Supply has accelerated sales and growth with the CSX eCommerce platform. Stocked with one of the most diverse and complete product lines in the region, Gulf Coast Marine is a leading provider of quality pipe, valves, fittings, instrumentation, industrial mill supplies, actuation, hose, and gasketing.
Gulf Coast Marine was accustomed to being the go-to supplier for hard-to-find parts. But as their competitors moved to eCommerce selling, and large customers inquired about punchout capabilities, Gulf Coast Marine took a closer look at its B2B website functionality. The wholesaler chose the Channel Software CSX eCommerce platform because it was automated, fast, easy, and could help drive profits.
Today, Gulf Coast Marine has a flexible and valuable B2B eCommerce website. With punchout integration, customers can log into the site and find products through their procurement system. Open quotes can be converted to an order, so customers can quickly place orders based on quotes. It’s also a win for Gulf Coast Marine, which now has greater control over system pricing. In addition, the PIM (product information management) system has significantly improved the customer experience thanks to more detailed product information and faster updates to product changes.
“I really appreciate everything about the new site from Channel Software because it’s so easy and fast. For someone like us that services big customers without a dedicated IT team, the automation and ease of use is so important,” said Hugh O’Neill, vice president of finance at Gulf Coast Marine Supply.
“We believe that a beautiful and robust B2B eCommerce website should be accessible to small and medium-sized businesses too – not just the largest companies,” said Curt Olson, president of Channel Software. “We’re proud to serve Gulf Coast Marine and to provide a site that is helpful to customers, profitable for the company, and easy for the team to manage.”
Read the complete story of Gulf Coast Marine’s B2B eCommerce initiatives and improvements.
About Gulf Coast Marine Supply
Gulf Coast Marine Supply is a leading provider of quality pipe, valves, fittings, instrumentation, industrial mill supplies, actuation, hose and gasketing. Founded in 1935, Gulf Coast Marine maintains a stock of 42,000 unique products and offers one of the most diverse and complete product lines in the region. For more information, visit gulfcoastmarine.com.
About Channel Software
Channel Software strives to be the leading provider of integrated, B2B eCommerce software and services enabling companies of all sizes to increase sales, optimize their technology investment, and strengthen customer relationships. Since 2001, our CSX eCommerce software architecture and its powerful software logic have been serving the complicated B2B eCommerce needs of forward-thinking distributors and manufacturers. For over 20 years our suite of eCommerce software products and tools has helped define the B2B eCommerce category as it exists today. Learn more at channelsoftware.com.
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