A new attempt to promote Korean companies to domestic and overseas markets in the post-COVID-19 era!
LOS ANGLES, CA, December 07, 2020 /24-7PressRelease/ — A new attempt to promote Korean companies to domestic and overseas markets in the post-COVID-19 era!
Special Feature on Overseas Networking and Marketing Support Project!
‘AVING NEWS’, Korea’s only convention media and online trade fair center itself, has started a project to help Korean SMEs enter the domestic and international markets through ‘MIK HOT SPOT (Made in Korea Online Trade fair)’, which will become a hot spot for global online trade fair halls.
The online trade fair will be held 356 days a year, with the opening of MIK ONLINE HOT SPOT trade fair, business introduction video for buyers and investors, domestic and overseas promotion, target promotion for the MIK HOT SPOT network, and follow-up management according to buyer and investor contacts.
The 12 companies that participated in the special feature of this ‘MIK HOT SPOT_Overseas Networking and Marketing Support Project’ are as follows: • ByPaper • PolltekLab • EMOTECH • GOONIES • GoodLight • GRAENN
ByPaper sells eco-friendly paper cat tower Catssle it developed in 2019, currently accelerating its overseas expansion. Since it uses paper corrugated material, Paper Cat Tower Catssle boasts excellent price competitiveness compared to existing wood products. Catssle has five different colors to give consumers a wide range of options, and it can be created into various structures by connecting blocks like Lego.
An official said, “We participated in the Gwangmyeong Hub overseas support project to promote and sell eco-friendly product Catssle overseas, and we are aiming to export our products to the US first and to Japan and Europe second in 2021 by participating in overseas trade fairs and online consultations.”
Poltek Korea Lab launched Polltekmask ATB, a functional ecofriendly mask in May.
Poltech Korea Lab is a sustainable household goods producer that manufactures and supplies disposable household goods as sustainable products by using the fine dust and pollen block function. After its establishment in 2018, it was selected for the Social Entrepreneur Promotion Project (Korea Social Enterprise Promotion Agency) in 2020 in recognition of the future value of sustainable production. In May 2020, Poltech Korea Lab launched the functional eco-friendly mask, Polltekmask (product name Polltekmask ATB).
An official said, “PolltekMask was recognized for its value of combining both environment and safety, and was exported three times to a European allergy mall. After, it was selected for Eco-Friendly Contents Business, Overseas Market Support Project, Winning the Earth’s Favor Project, and Fantasy Market, actively carrying out promotions.
Emotech has developed an eco-friendly wooden mood lamp. The name EMOTECH stands for Emotional Content + Technology, providing products and services that combine emotional contents (light, fragrance, etc.) and related technologies.
Regarding the development background of ecofriendly mood lamp, its official said “To help the global environment even by a little, we considered ecofriendly product cycle from product planning to production, use, and disposal. Instead of natural fragrance diffuser, we came to consider eco-friendly parts once more with air purification plants, etc. We hope that indoor air is improved a little by air purification plants indoors.”
Regarding the opportunity to participate in the overseas networking and sales channel support business, “We decided to participate it since it would be a very good opportunity for our early expansion into the overseas market. We hope we can introduce more of our company and related products overseas through this opportunity. In 2021, we plan to solve the issues of overseas certification by country through the government’s overseas export support project, and expand our exports to Japan and the United States.”
Goonies introduced Smart Palette, as a company in the Pangyo Startup Zone established by the Ministry of SMEs and Startups and operated by the Korea Institute of Startup & Entrepreneurship Development and the Gyeonggi Creative Economy Innovation Center. As a company specializing in the development of hardware and software for education and toys, Goonies develops various educational products such as digital art education device ‘Smart Palette’.
The main features of Smart Palette are as follows. • Intuitive user environment • Compatible on all iOS/Android mobile devices • Provides fun through continuous content updates • Affordable price • Portable
An official said, “Smart Palette can be used at home/school and kindergarten/public offices (hospitals, trade fair halls, art museums, libraries), etc., and also as a business model for infant art psychological diagnosis/treatment. Goonies has entered 31 stores of e-Mart Electronic Mart and entered 146 stores of Mean Cat in Korea, and is supplying its own products to kids cafes and government offices.”
GoodLight has developed ‘Boxjobe’, a transport tool for cardboard boxes. GoodLight is a new product development and manufacturing company through 2015 Start-up Patent, Eco-design, and Upcycle convergence. As a venture company certified by the Technology Guarantee Fund, GoodLight has won the grand prize at this year’s Gyeonggi Contents Agency Eco-Startup Competition.
GoodLight’s ‘patented product Boxjobe’ is a one-touch multi-layered eco-friendly product as a transport tool for corrugated cardboard boxes. GoodLight has arranged follow-up product lines such as for heavy goods, is continuously developing technology to enable the application of grips (handles) for wearable robots or delivery robots, according to an official.
The official also said “We are currently preparing to mass-produce two types of Boxjobe products, preparing to sell 50,000 units to domestic marts and courier companies, where 1.1 million people work, after crowdfunding next January. Also, we are preparing Makuake Funding to enter Japan and plan to find a professional agency.”
Graenn introduced eco-friendly Recycled Polyester eco fashion. The main features of Graenn’s eco fashion are as follows. • asy casual wear that is easy to match with existing clothes • Few limitations in oversize and allows multi-size coordination • Not only has ecofriendly recycled fabrics but also minimizes waste and scraps in design • IT visualization capability on ecofriendly facts, product information, and environmental contribution
An official said, “We will strive for our small start to be the foundation for the success of the eco-friendly (Eco) fashion industry, so that other producers will participate together and try to win-win with each other. We are planning to transform into a preliminary social enterprise early next year. In addition, we are building a visualizing system that informs consumers of how much carbon is released into the environment by comparing the use of regular polyester and recycled polyester, by visualizing the carbon dioxide emission data.”
Meanwhile, Gwangmyeong Gyeonggi Culture Creation Hub, which supports companies participating in ‘MIK HOT SPOT (Made in Korea Online Trade fair)’, was established by Gyeonggi Province, Gwangmyeong City, and Gyeonggi Contents Agency to build a startup ecosystem for supporting cultural startups in eco design and cultural contents.
Gwangmyeong Gyeonggi Culture Creation Hub will be carrying out ‘Overseas Networking and Market Support Project’ under the theme of ‘Startup to Protect the Earth – Globalization Edition’ for startups in Gyeonggi Province. The market size of eco-friendly products in South Korea was about 4 billion won as of the end of December 2018, and it is continuously expanding. In particular, with the domestic eco-friendly product market expecting to grow significantly in the future through the Green New Deal announced in July 2020, the Gwangmyeong Gyeonggi Culture Creation Hub has established a program for companies to enter overseas markets specialized in the ‘eco’ industry.
In addition, global news network ‘AVING NEWS’ runs 365 days a year the ‘MIK Hot Spot’ (Made in Korea Online Trade Fair), which helps small and medium-sized businesses enter the market and attract investment. ‘AVING NEWS’ has been running an online trade fair center since 2005, and has a record of holding 975 online trade fairs so far. Its own YouTube online trade fair has 19,000 videos (booths), watched by more than 800,000 viewers and 10 million viewers annually, establishing itself as the largest online trade fair center in Korea.
The online trade fair ‘MIK HOT SPOT’ is regularly held according to the field, target market, and participating organizations, and presents a new form of online business by delivering the know-how and values of participating firms in accordance with the trend. Companies can participate individually in the trade fair and can apply participation through the marketing support project of each local government’s corporate support office (needs to check and inquire separately since the procedure varies by each institution).
• Go to the special page of ‘MIK Hot Spot (Made in Korea Online Trade Fair)’
• Go to News Special Page of ‘Gwangmyeong Gyeonggi Cultural Creation Hub – Startup to Protect the Earth’
• Go to Gwangmyeong G-Hub_Earth-protecting Entrepreneurship special page
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