Experienced analyst and industry leader, Jeff Orr, to lead the research and advisory firm’s efforts.

BEND, OR, June 29, 2023 /24-7PressRelease/ — Ventana Research, a market research and advisory services firm, continues to grow its impact on clients by advancing digital innovation and modernization in organizations worldwide. Ventana Research’s focus on business and technology across over a dozen vertical industries has been meeting the growing demand for in-depth experience and expertise in technology for over two decades. With that outcome in mind, Ventana Research announces the expansion of its analyst team with the addition of Jeff Orr, VP and research director. Jeff will lead the overall research and advisory of the firm’s Chief Information Officer (CIO) and technology leader practice, focusing on digital modernization and transformation to be successful across an organization.

The CIO and technology leader practice will advance the knowledge and potential of organizations to use software in the most effective way possible across IT and into the processes of the organization. The growing need for a focal point for CIOs and technology leaders like CTOs to meet the pressing needs of an organization has led to the creation of this focus to ensure the best possible service is provided most efficiently. Jeff’s coverage will span CIO and technology leader topics, including cloud computing, digital security, generative AI, and robotic automation. Jeff previously led Ventana Research’s product team and the advancement of the consulting, advisory, research, and education (CARE) product portfolio.

Before joining Ventana Research, Jeff spent over 30 years in the industry as an analyst, conference developer, consultant, editor-in-chief, and product manager in technology strategy. Working with ABI Research, Cyber Security Hub, AI World and AI World Government, The Walt Disney Company, WiMAX Forum, Proxim, and Diamond Multimedia, his experience ranges from large corporations to small privately held companies where he has helped shape products and their inevitable success. Jeff attended Embry-Riddle Aeronautical University in addition to completing business and computer science courses at the University of California at Berkeley and the University of California at Santa Cruz. He is also an Oregon State University Certified Master Gardener.

“Organizations face increasing challenges from a reduced workforce and constrained budgets,” said Jeff. “The CIO and technology leaders need to make strategic technology decisions that align with their organization’s business objectives. Furthermore, successful leaders must communicate effectively with non-technical peers and board members. I am pleased to apply my experiences to help organizations in this capacity.”

Jeff’s perspectives are published at https://jefforr.ventanaresearch.com/ and include insights on digital modernization, generative AI, and digital security. Jeff can be found on Twitter at https://twitter.com/JeffOrrVR and on LinkedIn at https://www.linkedin.com/in/jefforr/. To contact Jeff directly, send an email to [email protected].

“The necessity to provide service to CIOs and technology leaders is essential to meeting their priorities in a dedicated manner, ensuring a VIP service and approach, and not waiting for an inquiry to happen. Focusing on technology leader priorities and performing research to help guide them through consultative advisory is what makes our approach unique,” said Mark Smith, CEO and chief research officer at Ventana Research. “The criticality of our approach has become even more clear as CIOs and CTOs voice their need for a more tailored and engaged method to help their efforts and those of their leadership team.”

“Our mission in helping consumers accelerate mastery in the kitchen and accelerating our business by creating and delivering innovative digital platforms and solutions requires having trusted advisors who respond to our needs to investigate and provide proactive analysis on vendors, products, and technology directions,” shared Tal Ball, CTO, Breville. “We work as a client of Ventana Research in their market research and advisory service, Ventana On-Demand, as it provides the value and structured approach for technology and IT strategies that I expect to receive from an analyst firm with the experience and team, oriented to our objectives.”

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About Ventana Research

Ventana Research is the most authoritative and respected market research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education, and advisory services, visit www.ventanaresearch.com.

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