New leadership continues the innovation in the impact and value of the Ventana eXperience

BEND, OR, January 27, 2021 /24-7PressRelease/ — Ventana Research, the leading business-centric industry analyst firm in providing consulting, advisory, research and education products and services, continues to advance the values of the organization in excellence, reliability and teamwork. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth and evolution of the firm with a focus on operational success and the needs of revenue management.

In this regard, Ventana Research announces the promotion of Kirsten Ekman to Director of Revenue Operations. Kirsten has worked with the firm since 2012, leading client success with account and project management across all product lines to ensure customer satisfaction, from kickoff to completion. In her new role, she will oversee the operations and alignment of the firm’s processes to achieve revenue goals that are synchronized across the organization’s marketing, sales, client success and finance teams. She will also support the revenue strategy for new and existing clients and for subscription renewals of the advisory and education products. Prior to working at Ventana Research, Kirsten spent more than 15 years serving in both public and private sector administrative and account management roles. She earned her Bachelor of Science from the Oregon State University College of Forestry.

“As the market evolves and our firm grows, I’m excited to continue my contribution to Ventana Research. I relish the opportunity to bring my depth of knowledge in client experience as a unique voice to revenue operations, having spent most of my career in client-facing roles. Ventana Research’s commitment to its clients and their success is unparalleled and I look forward to elevating that commitment alongside my colleagues.”

“Our investment into our team and career growth opportunities, along with our passionate pursuit of excellence, continues to elevate our commitment to our mission and values. Kirsten’s long-standing support and dedication to the firm continues to help us in our pursuit of operational excellence,” said Mark Smith, CEO & Chief Research Officer at Ventana Research. “Her experience with our front-office operations across marketing, sales, client and products, and knowledge of the supporting processes and team, provide her the ability to support the revenue processes that are essential for achieving our overall Ventana eXperience and passion for our clients.”

For more in-depth information on the firm’s commitment to the client experience, visit

Kirsten can be found on LinkedIn at To contact Kirsten directly, email [email protected].

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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